What’s Your Motive? The Why Your Audience Needs to Know

Your Story Audience ToastmastersWhat’s your motive?

Detectives work long hours, interviewing family and friends to figure out the “why” in every crime. The motive.

In a court of law, it isn’t necessary to prove motive. It is not an element of many crimes or can be hard to decipher (serial killers), but proving motive often makes it easier to gain conviction.

Motive describes the reasons in the accused’s history, background, prior relationships or station in life that could have led to the moment when he/she made the choice to commit the crime. Motives are oftentimes broken down into three categories; biological, social and personal. It’s where the drama is. This is where the affairs reside, the allegations of abuse come forward or pressure to have funds to live like the Jones’.

It answers the “why.” And people want to know the “why” in criminal cases and your speech.

So, I ask you, what is your motive? What lead to this moment? To this speech? What are you trying to tell your audience? Why?

It is important to tell your story. Incorporate a bit of you into your speech. Each of us is playing a lead role in a constant unfolding story that no one else could write. It is our history, background, prior relationships or station in life that has given us our unique spin.

It doesn’t have to be center stage in every speech, blog — but knowing where you are coming from, your motive, will help you to engage your audience. Like a jury, your audience wants to know what lead to this moment. They want to see a slice of the real person behind the blog, behind the podium. It’s a connection that will help them see your point of view and feel closer to you.

Answer the why.

What’s your motive?


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